Keratin Treatments have been growing in popularity for many reasons so we wanted to compile all the information in one place along with before and after photos to answer any questions you may have and help make your decision on which Keratin Complex treatment is best suited for you.

Natural Keratin Smoothing Treatment

Natural Keratin Smoothing Treatment

What is keratin? Keratin is a fibrous protein found naturally in the hair. It acts as a protective shield against humidity, the primary cause of frizz. Over time, the hair loses keratin from exposure to the sun, the environment, styling and chemical services. Porous spots develop in this damaged hair, much like potholes in a road. Keratin Complex® Smoothing Therapy treatments give the hair shine, strength, smoothness and elasticity.

How does it work? By replenishing lost keratin, Keratin Complex Smoothing Therapy treatments help repair damage, lock out humidity to reduce unwanted frizz, and give the hair increased manageability and styling versatility. Our signature Keratin Complex Smoothing Therapy helps to rebuild strength and restore smoothness and elasticity to the hair, giving it a more youthful, healthy appearance. 

Straightening vs. Smoothing? Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape. Keratin Complex Smoothing Treatment is different. The revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired. Keratin Complex’s signature keratin works effectively on all hair types. Our unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.

4 Types of Keratin Treatments available at

Loft 352 Salon

1. Natural Keratin Smoothing Treatment

  • Best For: Any hair type with frizz and/or curl seeking the longest-lasting smoothness, manageability and protection against humidity.
  • Results last up to 5 months

2. Express Blow Out

  • Best For: Any hair type with frizz and/or looking for a quick smoothing solution.
  • Results last up to 1.5 months

3. Natural Keratin Smoothing Treatment for Blonde Hair

  • Best For: Any hair type with frizz and/or curl that needs extra care and conditioning - such as fragile or over - processed hair-and still wants the longest-lasting results
  • Results last up to 5 months

4. Advanced Glycolic Smoothing System

  • Best For: Any hair type with natural texture that wants to control and refine curl while taming frizz.
  • Results last up to 2 months
Natural Keratin Smoothing Treatment

Natural Keratin Smoothing Treatment

Express Blow Out

Express Blow Out

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